LIPOVITAN ACCOMPANIES THE BÀ THU BỒN FESTIVAL IN QUẢNG NAM

On March 2–3 (the 11th–12th day of the lunar calendar), the authorities and residents of Duy Tân commune (Duy Xuyên district), Quảng Nam province, enthusiastically held the traditional Bà Thu Bồn Festival 2023.

The Bà Thu Bồn Festival has been celebrated for more than 300 years and is considered an important cultural and spiritual tradition for the people of Quảng Nam. This year, the ceremonial rituals were performed in the traditional manner, including the altar arrangement ceremony, procession of the royal decree, water procession, grand sacrifice ceremony, and the restoration ceremony. The vibrant and nostalgic atmosphere was brought to life through colorful processions of palanquins, parasols, flags, and traditional costumes parading through the picturesque countryside.

Meanwhile, the festival’s activities also attracted great attention, featuring flower lantern releasing on the Thu Bồn River, campfire gatherings at the riverside, a poetry and music night honoring Mother Thu Bồn, bài chòi folk singing, village chess competitions, men’s and women’s boat racing, volleyball tournaments, and various traditional folk games.

The Traditional Boat Racing Tournament within the Bà Thu Bồn Festival framework took place on March 3, 2023.

LIPOVITAN is honored to be one of the sponsors of the Men’s and Women’s Boat Racing Tournament—an important annual sporting event of the Bà Thu Bồn Festival. Hundreds of T-shirts for athletes and caps for all participating teams and organizers were provided. In addition, nearly 3,000 cans of the Japanese energy drink Lipovitan were distributed to racing teams and attendees.

The festival activities were held in accordance with traditional customs.

LIPOVITAN supported the Boat Racing Teams with apparel and energy drinks.

LIPOVITAN also presented awards to the winning teams.

We hope these updates from Lipovitan have provided you with useful insights. Stay tuned for more exciting information from LIPOVITAN !