STORIES FROM THE FARM
Resilience on the field
Amid the rhythm of life tied to the fields, farmers devote their days to nurturing each green sprout and tending every inch of soil with unwavering dedication. Standing beside them from dawn to dusk, LIPOVITAN empowers their strength to endure the scorching sun and pouring rain, keeping their energy steady through every growing season.
01
Uncle Trong - Farmer from Quang Binh
We stick to the fields
for our children's’ future.
The land feeds us, and
no matter how hard it gets,
we can’t leave it behind.
In the rustic fields of Dai Trach – Quang Binh, Uncle Trong is one of the many devoted farmers who head to the fields every single day. Farming is a gamble with the weather – some years bring drought, others bring floods. Yet, he’s never once thought of giving up. The storms may destroy the crops, but they can’t break his will to provide for his family.
Amid long days of labor, Uncle Trong chooses LIPOVITAN to stay alert and energized, keeping his strength steady through every season.
02
Uncle Mai & Auntie Lan - Farmers from Lam Dong
We just keep working the land,
hoping our kids will stay connected
to this soil and carry it on.
In Cau Dat – Da Lat, three generations of Uncle Mai’s family have devoted their lives to tending coffee gardens, enduring the sun and wind of the Central Highlands.
For over 40 years, Uncle Mai and Aunt Lan have remained steadfast in their craft. Blessed with nature’s gifts and the fresh highland air, this land nurtures coffee beans rich with the deep aroma of red basalt soil. Though market prices may fluctuate, they continue to cultivate with unwavering faith — preserving the family’s legacy for generations to come.
It’s not only about nurturing each harvest, but about something greater: the unwavering desire to preserve their craft. LIPOVITAN honors that journey, standing by their side as a symbol of enduring energy and resilience.
