“GRAINS OF GRATITUDE” PROGRAM

Storm No. 9 struck Central Vietnam on October 28, immediately after historic floods had already caused severe devastation. In the aftermath, continuous flooding and landslides brought even more catastrophic consequences. People in the Central region were repeatedly hit by tropical depressions, storms, and widespread flooding. Natural disasters arriving one after another—on top of crop failures and economic hardship from the COVID-19 pandemic—made life even more difficult. The loss of lives and property was immense, with Quảng Bình, Quảng Trị, Thừa Thiên Huế, and Quảng Nam among the provinces suffering the most.

Guided by the founding spirit of Taisho Pharmaceutical—to grow together with partners and local communities—Taisho Vietnam has carried this mission into the Vietnamese market since 1999. With the vision of becoming the most trusted company closely connected to the local community, Taisho Vietnam launched the program “Grains of Gratitude – For Our Beloved Central Vietnam”, hoping to share a part of the losses and hardships endured by the people in the region.

The two-week program reached the districts of Ba Đồn, Triệu Phong, Bố Trạch, Lệ Thủy (Quảng Bình), and Dakrong and Vĩnh Linh (Quảng Trị). Practical relief packages worth over 300 million VND were delivered.

To carry out the program, the company coordinated with the Vietnam Fatherland Front Committees of each locality to finalize lists of households eligible for support. On November 12 and 13, Taisho Vietnam, in collaboration with distributor Phước Linh in Quảng Bình, directly delivered 16 tons of rice to nearly 800 households that suffered the most severe damage.

On November 21 and 22, the team continued working with distributor Mỹ Khuyên in Quảng Trị, traveling to Vĩnh Linh and Đakrông districts (Quảng Trị) and Lệ Thủy (Quảng Bình) to distribute 400 relief packages including rice, Lipovitan energy drinks, and detergent to the families most affected by flooding.

Representatives of the local authorities in Hoa Thủy Commune, Lệ Thủy District, expressed their gratitude to Taisho Vietnam. They shared that the practical gifts helped encourage residents to overcome difficulties and stabilize their lives after the devastating storms and floods. For Taisho Vietnam and the Lipovitan brand, beyond receiving words of thanks, the smiles from the community were the most priceless gift we were fortunate to receive throughout this journey.

About Lipovitan

LIPOVITAN is a brand of Taisho Pharmaceutical, the No. 1 OTC pharmaceutical company in Japan. Introduced in 1960, Lipovitan was created as a nutritional energy drink designed to relieve fatigue and support quick recovery. First launched within the pharmaceutical sector, the brand gained momentum when Taisho redesigned its signature glass bottle in 1962—an innovation that helped establish Lipovitan as a market leader.

Entering the Vietnamese market in 1999, Taisho introduced Lipovitan in canned form to better accompany the daily life and needs of Vietnamese consumers.